We help you grow via online marketing and strategic partnerships.

A marketing consultancy agency specialising in the growth of B2C and DTC tech companies and events, offering creative and digital marketing services.

1

Marketing-Interactive awards 2024 finalist

10

average client NPS feedback score

12

projects we delivered impact for

20+

years of work experience

86%

paying clients with no marketing team

Our speciality

We prioritise the importance of a strong agency-client fit for success. Our team specialises in serving B2C and DTC businesses, particularly in the food, travel, fashion, education, and e-commerce sectors. Our sweet spot is delivering value for startups that have achieved decent product-market fit and are at the stage of up to series B funding with monthly recurring revenue exceeding $1 million.

The team behind it all

With a combined 20+ years of hands-on tech industry experience in marketing, partnerships and creative, our team has a proven track record of delivering value for businesses like Tripadvisor, foodpanda, Chope, Atome, REFASH, Moom Health, and ZALORA.

Our expertise extends across tech industries, including travel tech, food tech, fintech, fashion tech, and e-commerce. Together, we’ve executed over 100 successful campaigns and partnerships yielding strong returns on investment.

Our clients

Case study: REFASH

How OtterHalf helped REFASH, Singapore’s largest thrift store, achieve a 3X ROI from a Partnership Programme, saving them more than S$37,000 in three months.

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Are you a non-profit?

As part of our commitment to giving back to the community, we are allocating 10% of our time to supporting newly established NGOs that need marketing assistance, completely free of charge.

All we need is for you to commit some of your time to work alongside us and ensure the success of the project.

Social Gallery

View fullsize Not every company has a marketing team. That's where we come in! With our fractional marketing services, we can get your campaigns up and running smoothly.🤝🏻✨ Learn about some of the benefits in engaging with a fractional marketing team like Otter
View fullsize One of the perks of working at OtterHalf is the fact that we are 100% remote. And with that, happy mums, happy kids (pets included 🐶). Here’s wishing all mums and motherly figures in our lives a Happy Mother’s Day! 🌷 #OtterHalf #Yo
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View fullsize Check out what the team were up to in April, from exploring farms to finding the coolest new hangout spots. It’s just another month at #OtterHalf, where work-life balance is all about balance (and a little @brunomars🕺) #YourOtterHalf #NotLike
View fullsize And… the shell-abration doesn’t stop. Comment “OTTER” and we’ll mail you an otterly adorable A5 sticker pack. Expect the cutest otter cartoons including birthday otter, BBT otter, WFH otter and our personal favourite -
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View fullsize Something to brighten your midweek, tag your other half below! 🦦 #OtterHalf #YourOtterHalf
View fullsize Otterly thrilled to share that OtterHalf is a finalist in the 'New Kid on the Block' category for @marketinginteractive_asia Agency of the Year Awards 2024! 🏆 This recognition not only validates our belief that businesses have the power to contrib
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What others are saying about us

  • “In the short 3 months engagement, OtterHalf has come up with a Partner Programme Playbook for us to emulate for the future. We have received strong interest from 3 potential mall partners to participate in Repurposed by REFASH on a barter-trade basis. And from these partners, the monetary cost-savings we are potentially getting is S$37,290, not including the marketing exposure value that the partners would be directing to this partnership.”

    - Aloysius Sng, Founder of REFASH

  • "They were methodical, timely and had the relevant insights and know-how to make it work. Major props to the team for also not just working on our project, but also thinking of our business needs as a whole"

    - Yi Ning Lim, Head of Growth at Nuguru

  • "Their efforts have been pivotal to the event success - well crafted strategies and timely execution. The strategic thinking and creativity they infused into our campaigns were truly impressive. A heartfelt thank you for your excellent services – you've proven to be an invaluable partner!"

    - Bernard Teo, Business Director at MMLABs, co-organiser of Flavours of Tomorrow Festival

  • "We engaged OtterHalf for Into the Woods' brand development work when we just won the tender to the piece of land at Lazarus Island, Sentosa, and it was one of the best decisions we have made. Not only have they brought our vision to life with the brand, they also helped with reviewing our website, even though it wasn't part of the scope. Both Cass and Samantha were also a joy to work with during the entire engagement period, and I hope more businesses would see the value they bring."

    Sam, Senior Business Manager of Into the Woods

  • "Cass comes with a wealth of experience in tech and brings great execution skills to the table. Definitely an asset to any marketing team!"

    - Lim Zi Jian, Head of Commerce at Zenith Learning Group

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