Why work with us: the OtterHalf advantage
With over 20 years of combined experience in the tech industry, the OtterHalf team brings a wealth of knowledge, insights, and expertise to the table, ensuring that your company navigates the intricate world of growth in tech with finesse and precision.
The OtterHalf Edge - one of the only agencies in Singapore that specialises in marketing for tech firms.
In the fast-paced environment of technology companies, the approach to marketing is distinctly different from non-tech entities. Having worked for renowned tech giants like foodpanda, Chope, Tripadvisor, Atome, and with REFASH and Zenith Learning Group as our clients, we understand the unique challenges that tech companies face. The metrics, the constant scrutiny of data growth, and the pressure from investors make the marketing journey in tech companies a thrilling yet demanding adventure.
Navigating the Metrics: CAC, CPC, and More
In the realm of tech companies, data is king. The significance of metrics such as Customer Acquisition Cost (CAC) and Cost Per Click (CPC) is paramount. These metrics are not merely numbers but vital indicators of how marketing is performing for the company. Having worked at and led marketing teams across tech companies big and small, we specialise in meticulously analysing and optimising these tech matrices to drive maximum value and efficiency for our clients.
2. Maximise impact with limited resources
Early-stage startups primarily allocate their resources toward acquiring paying customers and running cost-effective digital marketing campaigns. Unless well-backed, it is very unlikely that a startup would spend on brand marketing or allocate their marketing budget on out-of-home billboards, as these cost a significant amount with little impact on the bottom line. Instead, companies would be allocating resources to build a community of followers on social media, leveraging email marketing, tapping on partnership marketing to acquire users, and running digital ads that drive ROI.
3. The Investor Pressures
“Investors are no longer simply focusing on where revenue growth will come from, but also asking whether companies have enough money in the bank to get them to the point of making a profit”
More than ever right now, tech companies operate in a high-stakes environment where investor pressures are a constant companion. The expectations for month-on-month growth are stringent, often hovering around the ambitious figures of +20% to +30% month-on-month revenue growth. Now, there is also an emphasis on being profitable in addition to growing revenue. This relentless pursuit of growth brings with it a unique set of challenges and opportunities, requiring a deep understanding of the tech landscape and a strategic approach to marketing and partnerships.
“I have worked with marketing agencies in the past, whether I was leading the marketing team at foodpanda or Cococart during its early stages, Chope during its growth stages, or Tripadvisor during its mature stages. While they came up with great ideas, very often I felt that they lacked the DNA of working in a tech startup. This included our emphasis on revenue-driving campaigns, the metrics we measured, and quick turnaround expectations, especially as we approached launch day.”
The OtterHalf Approach to Working with Clients
“Under promising, over-delivering” - that’s our general approach. It is not just about meeting these expectations but exceeding them. We delve deep into what the clients need, get access to their internal data if possible to see what is currently working (and not working out) for them, employ actionable strategies in a set timeline, and ensure companies are on track towards their growth targets.
We understand that every percentage point in growth is scrutinised, and we leverage our extensive experience and expertise to navigate the complexities and deliver results that resonate with investors and stakeholders. Our hands-on approach and immediate execution strategies are tailored to meet the aggressive and fast growth aspirations of tech entities, ensuring that marketing and sales work hand in hand to drive swift results.
Our work goes beyond mere project management. We are big on kick-ass execution, whether it involves developing a partner programme, lead sourcing for partners, cold-email the partners we have identified, pitching on behalf of our clients, designing graphics, crafting captivating content, or modifying copy for integrated campaigns.
OtterHalf is not just a marketing agency; we are your strategic partner in navigating the dynamic and demanding world of tech. With our deep insights into tech metrics, our hands-on approach to execution, and our commitment to driving exponential growth, we empower tech companies to achieve success in the face of investor pressures and market challenges. Today, two of the most popular services we provide to tech startups are:
Offering our marketing expertise on a fractional basis and
Driving revenue growth through project-based campaigns
We’ve helped tech companies like REFASH X3 ROI via a partnership programme, Tour de France Singapore increase ticket sales, and Into the Woods increase bookings.