What we’re really good at
Partnerships &
Affiliate Marketing
Partnerships are one of the most overlooked but cost-effective ways to grow. With our deep expertise, we’ve helped businesses double their exposure without doubling their cost.
Marketing Strategy
& Planning
We dig into what’s working, what’s not, and spot opportunities for your business to grow. It’s deep-cut, senior-level thinking—without the full-time cost.
We also love doing
Social Media Marketing
Performance Marketing
Email Marketing
Website Design & Maintenance
SEO Audits & Optimisation
Branding
Why work with us?
86% of our clients rely on us instead of hiring an in-house marketing team. They are usually early-stage businesses or have recently undergone restructuring.
We offer marketing services for all types of budgets:
Fractional marketing: A flexible credit-based model for you to access a VP of marketing or a full marketing team every month for your day-to-day needs.
Project-based: A structured traditional agency model, where we provide a project-specific quote and a fixed breakdown of deliverables.
3 ways you can work with us
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Save money. The average monthly cost of hiring a full-time VP of Marketing is at least S$12,000, excluding benefits, and they may also not be utilised at 100% capacity. S$12,000 is 3X that of what you would pay if you engage a VP of Marketing on a fractional basis. The savings are way more significant if you engage our marketing team on a fractional basis, compared to hiring a full-time marketing team in-house.
Move fast. Comparing the time required to hire and train a suitable VP of Marketing or marketing team, which can take up to a year, we can get things started 20 times faster than in-house hiring.
Stay nimble. With the monthly plan, you can pause and resume our services as often as you need to ensure you’re only paying for marketers when you have work available for them.
To understand what fractional marketing is and how it can benefit you, you can read this article.
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We work on a credits-based model for each of the fractional marketing services, whether it’s "Hire a VP Marketing” or "Hire a marketing team”. There is a fixed credits system we have for each fractional service, and credits would be deducted based on output.
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For fractional marketing services, we work on a credit system where you will know the number of credits you get, and how much credits would be deducted per deliverable during the engagement period. This would be made transparent to you during the quotation stage.
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On average, for strategy work, we will get back in 5-10 working days. For execution work, requests are completed in 3-5 working days or less. However, more complex requests can take longer.
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For all planning and strategy work, you’re working directly with Cassandra, the founder of OtterHalf, with the support of at least one account executive, depending on the scope of the engagement.
Execution work will be developed by OtterHalf’s team members as well as our network of freelancers, typically for project-based engagements.
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Credits not used for that month can be carried forward for one month.
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We take pride in the high quality of our work. No refunds will be issued once work has commenced. However, we value your satisfaction, and if you have concerns about the service, please let us know, and we will work with you to address them.
FAQs on our Fractional Marketing Services
Still have questions?
We’ll help you answer them!
Chat with us and we’ll help you understand how we can partner to deliver value. We’ll also introduce you to OtterHalf, our book of work and our pricing model.
Prefer to text? Reach out to us via WhatsApp.