What sets us apart from the otters?

  • With 20+ years of tech experience in marketing, partnerships, and design, we have worked for firms like Tripadvisor, META Facebook, foodpanda, ShopBack, Atome, Style Theory, and more!

  • We are thinkers and doers who have executed 100+ campaigns and partnerships that drove ROI

  • We provide a global perspective with a diverse team from the UK, Philippines, and Singapore

  • While we’re a versatile team, we can provide the most value to B2C and D2C firms that have established product-market fit in the food, travel, fashion, education and e-commerce industries, with at least $1M monthly recurring revenue.

 Our marketing services

*Prices are quoted in SGD unless otherwise stated. We reserve the right to make changes to the pricing at any time without prior notice.

Key marketing expertise

  • Partnership marketing: We specialise in partnership marketing, employing a comprehensive partnership strategy that focuses on the development of partnership programmes aligned with clients’ goals. Clients have engaged us to be their interim partnership managers, where we liaise with partners identified by the client and keep the client informed throughout the entire partnership process. Our experience in strategic collaboration of brands for clients ensures mutually beneficial outcomes through extensive research, crafting tailored deal structures, and delivering compelling pitches. For instance, we assisted Tour de France Singapore Criterium 2023 in securing Suntec City Singapore as the circuit location in June 2023, and helped REFASH achieve 3X ROI from a partnership programme we developed from scratch. The achievements highlight our track record in facilitating sponsorship partnerships, distribution partnerships, and affinity marketing partnerships.

  • Online marketing: We leverage owned and paid digital channels to promote, raise awareness, and expand your audience. We aim to boost traffic and attract more customers for our clients through various strategies, including performance marketing, influencer marketing, social media marketing, email marketing, and more. The advantages of online marketing encompass targeting the right audience, cost efficiency, and data-driven analytics.

Other marketing expertise

FAQs on our Fractional Marketing Services

  • Save money. The average monthly cost of hiring a full-time VP of Marketing is at least S$12,000, excluding benefits, and they may also not be utilised at 100% capacity. S$12,000 is 3X that of what you would pay if you engage a VP of Marketing on a fractional basis. The savings are way more significant if you engage our marketing team on a fractional basis, compared to hiring a full-time marketing team in-house.

    Move fast. Comparing the time required to hire and train a suitable VP of Marketing or marketing team, which can take up to a year, we can get things started 20 times faster than in-house hiring.

    Stay nimble. With the monthly plan, you can pause and resume our services as often as you need to ensure you’re only paying for marketers when you have work available for them.

  • For “Koi-nsult: Hire a VP Marketing” plan, you choose for the hire to focus on 1 of these 3 options:

    (1) Marketing strategy review

    (2) Marketing planning and budgeting for the quarter

    (3) Provide marketing mentorship and direction

    For “Group(ers): Hire a marketing team” plan, you can raise up to 8 requests per month. Requests will be met and delivered one at a time

  • On average, most requests are completed in 3-5 working days or less. However, more complex requests can take longer.

  • There would be no specific cap on the deliverables in each request. However, if your request is something like “Design and write captions for 100 Instagram posts,” the turnaround time would be more than 20 working days, and our account managers would get back to you regarding a reasonable request that we can deliver within the month.

    We highly recommend you make campaign-specific requests instead of bulk requests for a certain channel so you can better see the value we provide.

  • For all planning and strategy work, you’re working directly with Cassandra, the founder of OtterHalf

    Execution work will be developed by OtterHalf’s core and supporting team members as well as our partner marketers: https://www.otterhalf.co/about

  • We understand plans change and you may not have enough marketing work to fill up the entire month. There’s when pausing your plan will come in handy.

    Billing cycles are based on a calendar month. If you sign up and use the service for 11 days in January (with 31 calendar days), and then decide to pause your plan, your billing cycle would be paused and you will have 20 days of service remaining to be used anytime in the future.

  • We take pride in the high quality of our work. No refunds will be issued once work has commenced. However, we value your satisfaction, and if you have concerns about the service, please let us know, and we will work with you to address them.

Still have questions? Book a call with us to clarify them.

  • Arrange a call with us so we can provide you with more clarity on the services we provide, the scope of work, and the prices we charge.

  • We can take the time to introduce Otterhalf, the relevant work we did, and discuss your goals, roadblocks, and key success metrics