Our Partner Programme

If you work with startups (as an investor, accelerator, incubator, advisor, or just a generous human with a seriously great network), then you probably know this:

Startups need growth

Founders need clarity

And marketing often gets done last or wrong.

The Partner Programme is our way of teaming up with you to help your portfolio companies or founders paddle further, faster, with marketing built for the startup swim.

We’ve already teamed up with folks like Y Combinator, Foxmont Capital, Tin Men Capital, SMU IIE, Innovate 360 and more.

You could be next.

Does this sound like you?

For Investors

  • You work with founders who are brilliant at building products but not so confident with growth marketing.

  • Your startups are early-stage and need help planning & executing high-quality campaigns.

  • You’ve got a strong network in the Asia startup community and want to add more value.

For your start-ups

  • They want to grow revenue, but traditional agencies don’t “get” the tech startup hustle.

  • They’re looking for an execution partner who can go beyond PowerPoint ideas and actually run campaigns that convert.

  • They need creative assets fast — without blowing the budget.

Our sweet spot

We work best with:

  • B2B2C, B2C, and D2C businesses

  • Food, travel, fashion, education, and e-commerce industries

  • Startups with decent product-market fit

  • Up to Series B with >$1M MRR

How we help your startups swim stronger

Outline illustration of a fish entwined with a plant or leaf, rendered in dark blue.

Strategy review — Deep dive into markets, channels, and GTM to uncover what’s working (and what’s sinking)

Marketing planning and budgeting — A clear game plan with goals, success measures, milestones, and an Excel budget founders will actually understand.

Marketing mentorship and support — Bi-monthly strategy reviews with leadership + weekly marketing team guidance.

Creative execution — Graphics, copywriting, ads, socials, emails, landing pages — done fast and on-brand.

Marketing execution — From digital ads to website tweaks to influencer management, we get our paws wet.

Why partner with us?

  1. Give your portfolio companies more than capital — give them a head start.

  2. Earn referral bonuses when your referrals become paying clients.

  3. Help founders move 20× faster than hiring in-house.

  4. Access marketing insights, case studies & templates before the public does.

  5. Enjoy preferential OtterHalf rates for your portfolio.

Proof in the paddling

Clothing store interior with mannequins and racks of clothes, including a black dress and an orange dress, a sign with prices, and two fish doodles on the image.

How OtterHalf Helped REFASH, Singapore’s largest thrift store, achieve a 3X ROI from a Partnership Programme, saving them more than S$37,000 in three months.

Case Study: REFASH

Let’s Make Waves Together

Whether you’re an independent investor, part of a VC firm, accelerator, incubator, advisor network, or just someone with deep startup connections — we’d love to chat.

Let’s see how we can help more startups swim to success.

A group of cartoon otters with blush and smiling faces, drawn in a cute, simplistic style with soft colors and dark outlines.

Download our Partner Brand Kit

The Partner Brand Kit comprises downloadable digital resources designed for promoting OtterHalf’s marketing services across your marketing channels. The primary objective of this kit is to furnish you with a comprehensive set of tools to help raise the awareness about your partnership with OtterHalf.

Meet our Partners

  • Large white letter Y on an orange background.

    Y Combinator

    Y Combinator Management (YC) is an American technology startup accelerator which has been used to launch more than 4,000 companies globally.

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  • Block 71

    A global startup ecosystem builder powered by the National University of Singapore, BLOCK71 supports entrepreneurs across 11 cities in Asia and the U.S. with space, support, and strategic connections.

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  • Text reading 'ACE' in large letters with '.SG' in a red circle beneath.

    ACE.SG (Action Community for Entrepreneurship)

    The national voice for the Singapore startup ecosystem, and a key trade association representing the interests of startups.

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  • Singapore Management University logo with text 'Institute of Innovation & Entrepreneurship' in blue.

    SMU IIE’s incubation programme - Business Innovations Generator

    An incubation programme designed to help early-stage founders validate their product and get ready for seed investment.

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  • Logo for INNOVATE 360 featuring a geometric triangular design in green and blue, with the text 'INNOVATE 360' in blue

    Innovate 360

    Venture capitalist, and Singapore's 1st food accelerator with facilities helping startups scale and succeed in Asia.

    Read more
  • Tech coffee house logo

    Tech Coffee House

    A news media website that reports on technology and lifestyle stories.

    Read more
  • Tin Men Capital Logo

    Tin Men Capital

    Tin Men Capital is a Singapore based venture capital firm that’s exclusively focused on Series A B2B tech startups in South East Asia.

    Read more
  • Logo of Foxmont Capital Partners featuring a stylized fox outline above the company name.

    Foxmont Capital Partners

    A founder-focused venture capital fund dedicated to supporting entrepreneurs in the Philippines

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  • Singapore digital chamber of commerce logo

    Singapore Digital Chamber of Commerce Foundation

    A platform that connects enterprises with policymakers and communities to leverage on the digital economy.

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