Partner Programme

At OtterHalf, we’ve got the niche experience required to help start-ups build better marketing strategies. Built for venture capitalists, accelerators, incubators, angel investors, and more, our Partner Programme is designed to accelerate access to marketing expertise that can help startups grow more sustainably. Join firms like Y Combinator, Foxmont Capital, Tin Men Capital, SMU IIE, Innovate 360 and partner with us today!

Does this sound like you?

For Investors

  • You’re working with startup founders who have technical backgrounds and limited growth marketing expertise

  • The startups you work with are early-stage and may not have the experience to plan and execute high-quality campaigns

  • You have an extensive network within the startup community in Asia

For your affiliated start-ups

  • They want to grow revenue but traditional agencies are not pitching ideas that can maximise conversion

  • They’re looking for an execution partner — who can go beyond ideas to actually develop and run campaigns that are optimised for tech start-ups

  • They need creative assets for launch, but find that traditional creative agencies are not in line with the budget of most early-stage start-ups

Our speciality

We believe that finding great agency-client fit is vital to success. While we're a versatile team, our work best suits:

  • B2C and D2C businesses

  • Food, travel, fashion, education and e-commerce industries

  • Startups that have decent product-market fit

  • Up to series B with >$1M+ MRR

How OtterHalf can help

Strategy review — Provide high-level micro and macro research, review existing go-to-market strategy, review current marketing channels and provide actionable next steps.

Marketing planning and budgeting — Create a marketing plan that includes clear goals, measures of success, a timeline with important milestones, and a budget in Excel.

Creative execution — this includes graphic design and copywriting for various platforms such as social posts, push notifications, emails, digital ads, web and app banners, templated landing pages, and more.

Marketing mentorship and support — Establish a bi-monthly strategic review with the leadership team, while conducting weekly meetings with the marketing team to offer guidance and mentorship.

Marketing execution — this include monitoring and analysing digital ads, handling website management on certain platforms, managing nano influencers, and more.

Why partner with us?

For Investors

  1. Score an opportunity to value add to your portfolio companies beyond capital

  2. Earn a referral bonus when any of your referred portfolio companies become a paying client

For your affiliated start-ups

  1. Move 20x faster compared to hiring a marketing lead or team in-house

  2. Spend a fraction of the cost compared to hiring a marketing lead or team in-house

  3. Get first dibs on our online marketing resources — from marketing insights and case studies to downloadable templates

  4. Enjoy preferential rates on OtterHalf agency fees

Startups we’ve helped

Case Study: REFASH

How OtterHalf Helped REFASH, Singapore’s largest thrift store, achieve a 3X ROI from a Partnership Programme, saving them more than S$37,000 in three months.

Book a 30-min partnership call

Our partnership programme could also be a great fit if you:

  • Are an independent investor.

  • Belong to a venture capital firm, accelerator, or incubator.

  • Are affiliated with an association that supports startups.

  • Serve as an advisor to startups.

  • Possess a robust network within the startup community in Asia.

If none of the above applies to you, no worries! Let’s connect, chat, and see where this journey takes us.

Download our Partner Brand Kit

The Partner Brand Kit comprises downloadable digital resources designed for promoting OtterHalf’s marketing services across your marketing channels. The primary objective of this kit is to furnish you with a comprehensive set of tools to help raise the awareness about your partnership with OtterHalf.

Meet our Partners

  • Y Combinator

    Y Combinator Management (YC) is an American technology startup accelerator which has been used to launch more than 4,000 companies globally.

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  • Innovate 360

    Venture capitalist, and Singapore's 1st food accelerator with facilities helping startups scale and succeed in Asia.

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  • SMU IIE’s incubation programme - Business Innovations Generator

    An incubation programme designed to help early-stage founders validate their product and get ready for seed investment.

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  • Tech coffee house logo

    Tech Coffee House

    A news media website that reports on technology and lifestyle stories.

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  • Tin Men Capital Logo

    Tin Men Capital

    Tin Men Capital is a Singapore based venture capital firm that’s exclusively focused on Series A B2B tech startups in South East Asia.

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  • Foxmont Capital Partners

    A founder-focused venture capital fund dedicated to supporting entrepreneurs in the Philippines

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  • Singapore digital chamber of commerce logo

    Singapore Digital Chamber of Commerce Foundation

    A platform that connects enterprises with policymakers and communities to leverage on the digital economy.

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