Happily ever otter

Our name is a playful twist on ‘Other Half,’ reflecting our commitment to being your reliable marketing partner. Why the otter, you ask? Well, they’re playful, carefree and fun-loving spirits—just like us. Our brand is often expressed through Ottie, our beloved otter mascot. But don’t worry, she won’t be raiding your koi pond anytime soon!

Cartoon illustration of an otter with a simplified, cute face, sitting on a round orange and white striped float with two small fish, all in a minimalist style with navy outlines.
A cartoon otter with a white face and dark ears, holding a fish on its head. The fish has pinkish skin, dark fins, and a surprised expression.

After getting retrenched at the height of the tech layoffs in 2023, our founder Cassandra (Cass) saw an opportunity to form OtterHalf, Singapore's first fractional marketing agency. It’s my new home!

Our story, told by Ottie

OtterHalf was born!
(after many fears, tears, and sacrifices)

Eight pink paw prints arranged diagonally on a black background.

April 2023

Illustration of six pink paw prints arranged in a wavy pattern on a black background.

Shook paws with our first client

Stylized logo of Toy de France with black text and a yellow circle resembling a sun

February 2024

Achieved first 10 clients 🎉

June 2025

April 2023

Pattern of pink paw prints on a white background.

May 2024

Shortlisted in Marketing-Interactive’s Agency of the Year Awards 2024 🏅

“New Kid On The Block“

A pattern of pink paw prints scattered across a white background.

May 2024

Oh my cod, we made it on the Straits Times!

A woman with dark hair sitting on a wooden and metal park bench outdoors, smiling, with trees and greenery in the background.
Several pink paw prints scattered across a black background.

October 2024

Shortlisted in 2024 Hong Bao
Media’s Media Savvy Awards 🏅

“Best Online Interview“

Illustration of pink paw prints randomly scattered on a transparent background.

Holy mackerel, 
we’re on The Peak ✨

Screenshot of an article webpage titled "The Peak" featuring a story about marketing agency OtterHalf and its co-founder Cassandra Ong, dated October 29, 2024.

October 2024

Pattern of pink paw prints arranged diagonally on a black background.

March 2025

January 2025

We’re otterly honoured to be on Channel NewsAsia!

A woman sitting at a kitchen counter with a laptop open in front of her, looking at the camera and smiling. The kitchen has light wood cabinets and a microwave.
Multiple pink paw prints scattered across a black background.

Launched OtterHalf’s annual client awards: 
The Otter Awards 2025

Pattern of pink paw prints on a black background.

June 2025

We made a splash as first-time exhibitors at Echelon 2025!

Four women posing and smiling at a conference or event, with a large backdrop behind them that includes logos and promotional text.
Multiple pink paw prints scattered across a black background.

Won TWO AWARDS 🏆 in Marketing-Interactive’s Agency of the Year Awards 2025!

“New Kid On The Block” - GOLD

“New Kid On The Block” - LOCAL HERO

(+1 nomination for “eCommerce Agency of the Year”)

Three women taking a selfie in front of a large screen displaying the words 'otter half' inside a pink heart at an event.
Table with two red blocks with white Greek letter Pi symbols illuminated by purple and yellow lighting. Several empty glasses and dishes are visible around the table.
A pattern of pink paw prints on a black background

2025 – ?

Our journey continues 🚀

Cartoon character with a headband saying 'GO GO GO!', winking and giving a thumbs up.

Like any ecosystem, businesses contribute to a better world -and the change starts with us. We only got this far because of our amazing team of otters. Drumroll, please!

Meet the OtterHalf Team

  • A woman sitting on a black leather chair in a room with wooden slat wall and green carpet, smiling at the camera.

    Cassandra

    FOUNDER

    With more than 12 years af experience, Cass led and grew marketing and growth teams at foodpanda, Chope, Tripadvisor, and Cococart. She specialises in marketing strategy, strategic partnerships and campaign management.

  • A young woman with long wavy hair and a nose ring smiling while sitting indoors near a wooden doorway, with a parking lot and car visible outside.

    Katya

    GROWTH EXECUTIVE

    During her time as an Economics graduate in NTU, Katya joined us as a business development intern, and is now our Growth Executive. Today, she focuses on making valuable connections with new and existing clients, driving growth by identifying opportunities and supporting key partnership activities.

  • portrait of a young woman with long dark hair, wearing a black sleeveless top and silver jewelry, smiling at the camera against a plain light-colored background.

    Melisa

    PARTNERSHIPS LEAD

    Mel drove partnerships and business development across Asia. She has led partnership efforts with Google Pay, Facebook, Instagram, Kris+, Meituan Dianping during her time at Chope.

  • A smiling young woman with short black hair, glasses, and wearing a beige shirt, black top, and a brown hat, sitting in front of a green leafy background with gold lettering that reads

    Jamie

    SENIOR COPYWRITER

    Jamie has over 6 years of experience in strategising and producing data-driven creative for global brands. Some of the companies she’s worked at previously were Tripadvisor, and Channel NewsAsia.

  • A woman with short, pink hair standing outdoors in front of pink flowering trees, wearing a black leather jacket and a colorful, patterned top.

    Theresa

    SENIOR DESIGNER

    Theresa brings a wealth of expertise, having worked with prominent B2C tech brands such as ZALORA Group, ClassPass, Circles, Atome, and more. In her previous role as Senior Graphic Designer at Atome, she crafted various graphics for multiple campaigns for various channels.

  • A smiling woman with short black hair, wearing gold hoop earrings, a gold necklace, and a white sleeveless top, outdoors with green plants in the background.

    Hikaru

    SENIOR MULTIMEDIA SPECIALIST

    Hix joins with 4 years of experience in video editing, motion graphics, and graphic design. Some of the clients she worked with include Amazon Prime Video, Nestle and Ayala Malls during her time at McCann Worldgroup.

  • Smiling young woman with shoulder-length dark hair, wearing a brown jacket, standing in front of a textured green wall.

    Shu

    SENIOR CONTENT STRATEGIST

    Shu has flexed her copy and content development chops across almost every online and offline platform. She led the regional content team at Atome, Asia’s leading Buy Now, Pay Later platform and was previously part of Tripadvisor’s global creative team.

  • Young woman with long, wavy blonde hair, smiling, wearing a denim jacket and white t-shirt, sitting on outdoor steps holding a camera, with potted flowers and plants in the background.

    Hayley

    SENIOR DESIGNER

    One-third of the founding team, Hayley is an award-winning designer and illustrator who has over 4 years of experience working with various agencies and in-house teams across Europe and Asia. Some notable brands that Hayley has designed for include Freia and Jacobs Douwe Egberts.

  • Man in glasses and a red, white, and blue sweater standing on a ship deck with ocean and sky in background.

    Manoj

    SEO LEAD

    With over 12 years of experience across e-commerce, marketplace and SaaS businesses like Carousell and Resulticks, Manoj has built high-impact SEO functions from the ground up and driven performance across global markets.

  • A smiling young woman with long dark hair, wearing a white sleeveless top, sitting against a plain white background.

    Hanyun

    CONTENT DESIGNER

    Hanyun brings her expertise in content design through experiences with founding her own design studio and an upcycled fashion brand named CICLA. She was also part of the marketing team at Singapore Fashion Council, and designed a website for food service app startup SKIPQQ.

  • A young woman smiling in front of a colorful, abstract background. She has short dark hair, is wearing hoop earrings, and a black leather jacket.

    Sam

    INFLUENCER MARKETING

    Sam’s expertise lies in Influencer & KOLs management and account servicing. She drove community-building efforts for Style Theory and Moom Health in SEA.

#LifeatOtterHalf

full-timers, freelancers & contributors

12

4.9

average 
Glassdoor rating

10+

team outings and counting

Weekly

game sessions
and photo sharings

Four smiling friends taking a selfie inside a market or food court with signs in Chinese and English in the background.

Hawker fares are the best kind!

Group of five smiling friends sitting on airport bench, some holding souvenirs, with an airport sign in the background.

Off to our first outing at
Lazarus Island, Into the Woods!

A group of seven people participating in a video call, with six smiling and one in front of a fish pattern background, all on a screen with typical video conferencing interface.

One of our team huddles

Four women smiling and pointing at a directory sign next to an elevator

Giving back at the Children’s Cancer Foundation!

Group of five women smiling at a restaurant table with menus and drinks.

First time meeting our
intern IRL 👋🏻

Wedding ceremony with a bride and groom standing with four women inside a church or chapel.

Happy wedding,
Sam ❤️

Group of six women sitting around a restaurant table, smiling. The table has dishes with food and a hot pot in the center.

Our first-ever Chinese New Year (CNY) hotpot!

Three women smiling and holding plush toy otters indoors

Packing press kits
with a smile :)

A gift box containing plush otters, a blue whale plush, a towel with a otter drawing and the words 'Aloha! otterhalf.co', and a small blue towel with otters and water designs.

Our OtterHalf
starter kit ✨

Four women celebrating at a restaurant with a red tablecloth, leftover food, and empty glasses, taking a selfie.

Our CNY hotpot tradition
continues 🔥

Two women smiling and sitting at a table with drinks in a dimly lit setting, possibly a bar or restaurant.

Meeting up in the
Philippines 🌍

Four women smiling and taking a selfie at a restaurant table with food and drinks.

Good food,
good company

Want to work with us? Or looking for a role?

We’re always on the lookout for fresh talent or fin-tastic collaborations.

Drop us a note, and we’ll aim to get back to you within 3 working days.

Alternatively, chat with us on WhatsApp.

Cute cartoon drawing of a ferret with a curled tail inside a circular frame.