Cute cartoon otter with a koi fish on its head.

Get an experienced marketing team without the full-time cost.

Ready to grow, but not ready to hire full-time?
We’re Singapore’s award-winning fractional marketing agency. Hire us by the project, by the sprint, or as your ongoing marketing team. It’s strategy and execution under one roof.

of GOLD and LOCAL HERO for “New Kid On The Block” at Marketing Interactive Agency of the Year Awards 2025

Outline of a star with small dash marks around it, all in dark blue.

Winner

8.7

Blue smiley face icon with a round outline, two eyes, and a curved smiling mouth.

average client feedback score

30+

Line drawing of a rocket ship launching, with three motion lines indicating movement.

successful end-to-end projects delivered

86%

Icon of two hands shaking, symbolizing agreement or partnership.

of our clients rely on us instead of an in-house marketing team

What we’re really good at

Launch Campaigns

Launching, relaunching, or pushing into a new market? We deliver end-to-end launch campaigns across property, retail, festivals, anniversaries and more. It’s strategy, key visual, content, influencer, paid ads, all under one roof.

Fractional Marketing Support

Need ongoing marketing without a full-time hire? We act as your senior part-time marketing team on a credit plan basis. Strategy, partnerships, social, performance and content, with your monthly priorities in mind. It’s plug and play.

Partnerships and Affiliate Marketing

One of the most overlooked ways to grow. We’ve built partner programmes for REFASH, Lendela and GuocoLand that delivered real cost savings and event partnerships you can’t buy with ad spend.

Marketing Strategy and Planning

Audits, market research, go-to-market plans, 6-month roadmaps. Senior-level thinking that gives leadership a decision-ready view of where to play and how to win.

Illustration of a cute otter with large eyes and a curled tail, peeking over a navy blue laptop

B2B2C? DTC? We do both.

Got a launch coming up? Struggling to hit a growth target without a full marketing team? We act as your senior part-time marketing team for everything from research-driven strategy to results-driven execution.

Our sweet spot is growth-stage businesses, or teams within larger companies driving new launches and growth. Founders, heads of business, and marketing managers all hire us for the same reason: marketing needs to happen properly, but a full-time hire is too early, too narrow, or too soon.

We’ve done deep work across:
🎓 Education and training
🏢 Property and retail launches
🎉 Food Festivals, sports, real estate anniversaries
🛍️ DTC consumer and FMCG
💻 Tech, telco, fintech
🌱 Social impact

Meet our happy clients

  • Haylee logo with stylized script and a crescent moon shape

    3.7X revenue growth
in 2 months

  • Lendela logo with a green checkmark inside a green square to the left of the word 'lendela' in bold black letters.

    51% increase in click-through rates

  • The word 'REFASH' written in stylized black letters on a white background.

    $40K savings through strategic partnerships

Property and retail launches

GuocoLand logo

DTC and FMCG

Into the Woods logo
REFASH logo
Everiday logo
Zenith learning group logo

Haylee logo
Fortytwo logo
Sustenir logo
Kopifellas logo

Education and training

Spree logo
Logo of Airalo
Lendela logo
Hatch Academy logo

Festivals, events & real estate

Suntec convention centre logo
CapitaLand logo
Logo of Singapore Science Park
Uncle ringo logo
Flavours of tomorrow festival logo
Tour de France logo

Logo for CIRCLES.LIFE
ARKI logo
Rida logo

Tech, telco, fintech

Better Things logo
Oddle logo
DDIY logo

Social impact

Logo of Singapore Management University

What our clients are saying

Virtual meeting room with four people in video call, labeled as Nicole Gonzaga, Cass, and Hayley, sitting on colorful bean bag chairs around a small round table with a plant, on a wooden floor, beside a patterned rug and a sign that says 'Lounge Area'.

Our Story

OtterHalf was born after our founder, Cassandra (Cass), was retrenched at the height of the tech layoffs in 2023.

Alongside two trusted ex-colleagues (and our beloved mascot Ottie!), she created OtterHalf, a fractional marketing agency that provides businesses with an experienced part-time marketing team without the full-time cost.

The early days were tough. But within a year, OtterHalf became sustainable and revenue-generating, proving that small teams can do big things. To date, we’ve grown to a team of 14 across 5 countries and worked with 30+ clients across property, retail, education, food, tech, FMCG and social impact.

We’re united by the belief that businesses have the power to contribute to a better world. And it all starts with making great marketing accessible.

As featured on

Now, we even teach marketing!

Nothing’s off limits for OtterHalf’s next chapter. As an agency, we always let our whiskers lead the way.

It all started with an experimental card game, which we designed to explain marketing to our founder’s kids. Thus, Ottie’s Fishy Business was born. Once launched, the card game sold across Singapore with minimal promotion — clocking 100+ copies in 3 months!

Energised by the success, we took a leap into childhood education by designing and launching a workshop for kids to learn all about marketing: Ottie’s Splash & Sell Marketing Workshop, a hands-on session where kids learn the fundamentals of marketing through play, creativity, and real-world thinking.

Next, we’re planning to launch a sales workshop and a virtual mall experience where kids can apply the marketing and sales tactics they’ve learnt in a fun, interactive and guided environment.

Our Otter Space

After two years of working together over Zoom calls, we got the keys to our first Pearl’s Hill Terrace office at 195 Pearl’s Hill Terrace, #03-49, in January 2026.

Finally, a home that’s otterly ours.

On weekdays, it’s OtterHalf HQ. On weekends, it’s where we host educational marketing workshops for kids aged 7-12.

What’s next? Over time, we hope to build a community space where marketers share ideas, children become mini marketers, and new partnerships begin.

Why you should work with us, in 60 seconds

Cute illustration of a smiling otter with a cinnamon-colored tail and a pink belly, sitting in a playful pose.

FAQs on what we do

Still have questions?
We’ll help you answer them!

Chat with us and we’ll help you understand how we can partner to deliver value. We’ll also introduce you to OtterHalf, our book of work and our pricing model.

Prefer to text? Reach out to us via WhatsApp.

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