Happily ever otter

Our name is a playful twist on ‘Other Half,’ reflecting our commitment to being your reliable marketing partner. Why the otter, you ask? Well, they’re playful, carefree and fun-loving spirits—just like us. 

Our brand is often expressed through Ottie, our beloved otter mascot. But don’t worry, she won’t be raiding your koi pond anytime soon!

After getting retrenched at the height of the tech layoffs in 2023, our founder Cassandra Ong saw an opportunity to form OtterHalf, Singapore's first fractional marketing agency. It’s my new home!

Our story, told by Ottie

April 2023

OtterHalf was born!
(after many fears, tears, and sacrifices)

Achieved first 10 clients 🎉

May 2024

Shortlisted in Marketing-Interactive’s Agency of the Year Awards 2024 🏅

May 2024

Oh my cod, we made it on the Straits Times!

January 2025

October 2024

Shortlisted in 2024 Hong Bao
Media’s Media Savvy Awards 🏅

Launched OtterHalf’s annual client awards: 
The Otter Awards 2025

March 2025

June 2025

April 2023

February 2024

Shook paws with our first client

We’re otterly honoured to be on Channel NewsAsia!

October 2024

Holy mackerel, 
we’re on The Peak ✨

Shortlisted in Marketing-Interactive’s Agency of the Year Awards 2025... TWICE! 🏆

June 2025

We made a splash as first-time exhibitors at Echelon 2025!

2025 – ?

Our journey continues 🚀

Meet the OtterHalf Team

  • Cassandra

    FOUNDER

    With more than 12 years af experience, Cass led and grew marketing and growth teams at foodpanda, Chope, Tripadvisor, and Cococart. She specialises in marketing strategy, strategic partnerships and campaign management.

  • Katya

    GROWTH EXECUTIVE

    Katya graduated from NTU, studying Economics. Her experience as a Business Development and Operations Intern at Zipline.io has led her to an internship with us, and now her current role as Growth Executive. Katya focuses on making valuable connections and driving growth by identifying new business opportunities and supporting key partnership activities.

  • Hayley

    SENIOR DESIGNER

    One-third of the founding team, Hayley is an award-winning designer and illustrator who has over 4 years of experience working with various agencies and in-house teams across Europe and Asia. Some notable brands that Hayley has designed for include Freia and Jacobs Douwe Egberts.

  • Theresa

    SENIOR DESIGNER

    Theresa brings a wealth of expertise, having worked with prominent B2C tech brands such as ZALORA Group, ClassPass, Circles, Atome, and more. In her previous role as Senior Graphic Designer at Atome, she crafted various graphics for multiple campaigns for various channels.

  • Jamie

    SENIOR COPYWRITER

    Jamie has over 6 years of experience in strategising and producing data-driven creative for global brands. Some of the companies she’s worked at previously were Tripadvisor, and Channel NewsAsia.

  • Melisa

    PARTNERSHIPS LEAD

    Mel drove partnerships and business development across Asia. She has led partnership efforts with Google Pay, Facebook, Instagram, Kris+, Meituan Dianping during her time at Chope.

  • Shu

    SENIOR CONTENT STRATEGIST

    Shu has flexed her copy and content development chops across almost every online and offline platform. She led the regional content team at Atome, Asia’s leading Buy Now, Pay Later platform and was previously part of Tripadvisor’s global creative team.

  • Hikaru

    SENIOR MULTIMEDIA SPECIALIST

    Hix joins with 4 years of experience in video editing, motion graphics, and graphic design. Some of the clients she worked with include Amazon Prime Video, Nestle and Ayala Malls during her time at McCann Worldgroup.

  • Hanyun

    CONTENT DESIGNER

    Hanyun brings her expertise in content design through experiences with founding her own design studio and an upcycled fashion brand named CICLA. She was also part of the marketing team at Singapore Fashion Council, and designed a website for food service app startup SKIPQQ.

  • Sam

    INFLUENCER MARKETING

    Sam’s expertise lies in Influencer & KOLs management and account servicing. She drove community-building efforts for Style Theory and Moom Health in SEA.

#LifeatOtterHalf

Want to work with us? Or looking for a role?

We’re always on the lookout for fresh talent or fin-tastic collaborations.

Drop us a note, and we’ll aim to get back to you within 3 working days.

Alternatively, chat with us on WhatsApp.