Our work

Our speciality lies in driving growth for B2C and DTC businesses, especially in food, travel, fashion, education and e-commerce industries.

Creative development and marketing execution

From collaborating with food tech accelerator Innovate 360 and CapitaLand to drive attendees to Singapore's first alternative food festival, to achieving a 3X return on investment for sustainable fashion brand REFASH, these are the clients that we have delivered value for!

Creative and Marketing Portfolio
Into the Woods
Into the Woods

Into the Woods is a boutique eco-glamping experience on Lazarus Island. Working alongside the founders, OtterHalf had the rare opportunity to develop Into the Woods’ brand identity from scratch, and spearheaded the launch campaign.

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Flavours of Tomorrow Festival 2024
Flavours of Tomorrow Festival 2024

OtterHalf was the appointed creative and digital marketing agency for Singapore’s first alternative food festival, Flavours of Tomorrow Festival.

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Everiday Foods
Everiday Foods

OtterHalf was engaged by Everiday Foods, a speciality grocery store with pantry staples made only from whole ingredients, vegan and gluten-free, to support them in influencer marketing, where we curated, negotiated, and managed influencers on behalf of the Everiday Foods team.

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Tour de France Singapore Criterium 2023
Tour de France Singapore Criterium 2023

OtterHalf was the appointed digital marketing agency for Tour de France Singapore Criterium 2023. On top of that, we also supported the organisers in clinching Suntec City as a venue sponsor.

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REFASH
REFASH

REFASH, Singapore’s Largest Thrift Store, collaborated with OtterHalf as part of their fractional partnerships team. We assisted them in developing a partnership programme from the ground up and created a partner playbook for them to emulate in the future. During the engagement, OtterHalf achieved more than a 3X return on investment for them over a 3-month period.

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Marketing strategy, planning and budgeting

Our approach to marketing strategy involves synthesising internal data and external research, delving into the performance of marketing channels and campaigns, and identifying those that drive ROI (or not). Based on our findings, we would then provide the client with a few strategic marketing directions for their consideration.

Marketing Strat Portfolio
B2B SaaS website builder
B2B SaaS website builder

In evaluating key metrics, particularly the Customer Acquisition Cost (CAC), we analysed the results of the company's campaigns over the past nine months. Our focus was on identifying the channel with the lowest CAC and determining its effectiveness.

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Fashion e-commerce brand
Fashion e-commerce brand

The primary goal of the client was to achieve revenue growth. With that, we examined the various marketing distribution channels employed by the company and recommended a strategy that emphasises doubling down on revenue-generating channels while scaling back on those that did not contribute to revenue.

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Travel discovery platform
Travel discovery platform

When exploring a new market in Hong Kong, a travel discovery platform conducted external research and delved into internal data. Based on our findings, we proposed three strategies for short, medium, and long-term implementation.

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Food tech platform
Food tech platform

Conducting an audit of the current marketing strategy, communication, and distribution channels for both B2B and B2C products, we provided recommendations for the next 3, 6, and 12 months.

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B2C Edutech platform
B2C Edutech platform

We reviewed the existing marketing strategy of the B2C Edutech platform and offered feedback on how to enhance it.

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Our expertise

  • Marketing Partnerships

    We've assisted REFASH in tripling their ROI through a partnership programme we developed from scratch, saving them nearly S$40K. We also successfully secured Suntec City as a venue sponsor for the event.

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  • Brand development

    In 2023, we engaged in brand identity work for Into the Woods, an eco-camping concept situated on Lazarus Island. Our team worked in tandem with the founders to actualise their creative vision for the brand.

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  • Campaign development and execution

    We were appointed as the creative and digital marketing agency for Flavours of Tomorrow Festival 2024 and Tour de France Singapore Criterium 2023.

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  • Influencer Marketing

    We’ve managed influencers for clients like Into the Woods and Everiday Foods, and believe in collaborating closely with our clients to ensure that the influencers we curate align with the brand’s values.

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Our clients

Case Study: What OtterHalf delivered as REFASH's fractional partnerships team.

Start the process with us by booking a 45-min discovery call

  • Go on a 45-minute discovery video call with a relevant member of the OtterHalf team.

  • Discuss your goals, roadblocks, and key success metrics

  • We’ll introduce OtterHalf and our relevant past work

  • Post-call follow-up: summary of the call and next steps.