In a year where Singapore’s mattress market shrank by 8.8%, Haylee saw their share drop from 2% to 0.3%. Partnering with OtterHalf, they revamped their marketing and grew revenue by 3.7x in just two months, powered by digital, affiliates, influencers, and smart campaigns.

Lendela – a loan match-making platform engaged OtterHalf as their fractional marketing team to assist in various aspects of online marketing and strategic partnerships, from creative reviews, creating ad campaigns, creating a 3s animated logo, to searching for affiliate partners. During the engagement, OtterHalf helped lower the CAC and increase CTR for their META ads, as well as onboard affiliate partners on behalf of Lendela.

We supported GuocoLand’s relaunch of Midtown Bay with an online campaign and an exclusive event hosted together with Porsche that invited potential residents to reimagine their 5pm to 9pm at Midtown Bay.

Oddle Eat’s MRT Station Takeover Campaign – This campaign aims to bring commuters to the nearest dining deals along selected MRT stations on the North-South and Circle lines.

Into the Woods is a boutique eco-glamping experience on Lazarus Island. Working alongside the founders, OtterHalf had the rare opportunity to develop Into the Woods’ brand identity from scratch, and spearheaded the launch campaign.

OtterHalf was the appointed creative and digital marketing agency for Singapore’s first alternative food festival, Flavours of Tomorrow Festival.

OtterHalf was engaged by Everiday Foods, a speciality grocery store with pantry staples made only from whole ingredients, vegan and gluten-free, to support them in influencer marketing, where we curated, negotiated, and managed influencers on behalf of the Everiday Foods team.

OtterHalf was the appointed digital marketing agency for Tour de France Singapore Criterium 2023. On top of that, we also supported the organisers in clinching Suntec City as a venue sponsor.

REFASH, Singapore’s Largest Thrift Store, collaborated with OtterHalf as part of their fractional partnerships team. We assisted them in developing a partnership programme from the ground up and created a partner playbook for them to emulate in the future. During the engagement, OtterHalf achieved more than a 3X return on investment for them over a 3-month period.