Lendela: Extending reach through effective marketing & creative
The problem
Lendela, a personal loan matching platform, faced two key challenges: low click-through rates (CTR) and high customer acquisition costs (CPA) across their digital ad campaigns — especially on Meta. Their messaging wasn’t landing, and audiences weren’t engaging.
Beyond paid ads, Lendela also wanted to grow their marketing reach through affiliate partnerships, but lacked the internal bandwidth to source, assess, and activate quality partners. They needed a flexible marketing team that could step in quickly and drive results across both performance and partnerships.
What we did
Over a 3-month engagement, we helped Lendela increase CTR by 51% and reduce CPA by 25% through:
A full-funnel ad creative audit
Reworked top, middle, and bottom-funnel ad concepts
A custom 3-second animated logo for stronger brand recall
Onboarding of 3 affiliate partners to boost reach without increasing ad spend
Here’s how we approached it:
Ad Creative Overhaul: We conducted a full-funnel audit of Lendela’s existing ads and discovered an over-reliance on bottom-funnel conversion messaging, with a lack of upfront product education. We refreshed the ad strategy by introducing single-minded, benefit-led messaging at the top of the funnel and more targeted, pain point–addressing content in middle and bottom-funnel ads.
Animated Branding: We created a 3D animated version of Lendela’s logo for use across video ads and social content. Animated logos are proven to improve brand recall and increase engagement, helping Lendela stand out in a crowded feed.
Affiliate Partner Activation: We leveraged our partnership expertise to source and onboard 3 credible affiliate partners who could clearly explain Lendela’s offering to their audiences. These affiliates created content and drove traffic to Lendela’s platform via trusted, referral-based channels—scaling reach without scaling costs.
The impact
In just 3 months, OtterHalf helped Lendela:
Increase click-through rates (CTR) by 51%
Reduce customer acquisition cost (CPA) by 25%
Onboard 3 affiliate partners to expand reach and drive qualified traffic
“We engaged OtterHalf’s fractional marketing team because of its flexibility to respond to our immediate business needs... I especially valued the open communication and transparency between the teams, as we worked towards our shared goals.”
