Ottie’s Fishy Business

One of Singapore's first homegrown marketing-themed card game for kids and adults young at heart

Marketing made fun, one card at a time.

Perfect for curious kids, thoughtful parents, and even grown-ups who want to explore how businesses grow.

The story of Ottie 

Your mission?

Ottie the otter was sneaky and quick,
Stealing koi with slippery tricks.
But now she’s started selling fish,
Hoping for sales, that’s her wish!
Help her shine and spread the word,
So Ottie’s honest dream is heard!

Help Ottie’s little fish stand become famous!

How to play

Play marketing cards to attract new customers to Ottie’s stall.

  • Use clever tactics like advertisements, promotions, and word-of-mouth.

  • Learn real-world marketing concepts — without even realising it.

  • Build confidence, creativity & teamwork as you compete to bring in the most happy customers and help Ottie’s business shine.

Illustration of a cute otter with large eyes and a curled tail, peeking over a navy blue laptop

B2C? B2B? We do both.

Have you achieved product-market fit and are trying to scale up? Or are you fresh off your Series B funding and hoping to expand market reach?

Whether you're scaling post-funding or post-restructure, we act as your senior marketing team without the full-time cost, making us the perfect pocket-rocket agency to help you scale up and expand your wins.

We specialise in these industries:
🍔 Food
🛍️ Retail
✈️Travel
💳 Fintech
...and more!


Meet our happy clients

  • Haylee logo with stylized script and a crescent moon shape

    3.7X revenue growth
in 2 months

  • Lendela logo with a green checkmark inside a green square to the left of the word 'lendela' in bold black letters.

    51% increase in 
click-through rates

  • The word 'REFASH' written in stylized black letters on a white background.

    $40K savings through strategic partnerships

Food

Kopifellas logo

Real Estate


Retail

Education

Finance

Lendela logo
ARKI logo

Travel


Others

DDIY logo
Into the Woods logo
Rida logo
Tour de France logo
Uncle ringo logo
Fortytwo logo
Haylee logo
REFASH logo
Logo for CIRCLES.LIFE
Spree logo
Suntec convention centre logo
Logo of Singapore Science Park
Better Things logo
CapitaLand logo
GuocoLand logo

Hatch Academy logo
Logo of Singapore Management University
Zenith learning group logo


Logo of Airalo
Sustenir logo
Everiday logo
Flavours of tomorrow festival logo
Oddle logo

What our clients are saying

Virtual meeting room with four people in video call, labeled as Nicole Gonzaga, Cass, and Hayley, sitting on colorful bean bag chairs around a small round table with a plant, on a wooden floor, beside a patterned rug and a sign that says 'Lounge Area'.

Our Story

OtterHalf was born after our founder, Cassandra (Cass), was retrenched at the height of the tech layoffs in 2023.

Alongside two trusted ex-colleagues (and our beloved mascot Ottie!), she created OtterHalf, a marketing agency that offers part-time marketing services for ever-changing businesses.

The early days were tough. But within a year, OtterHalf became sustainable and revenue-generating, proving that small teams can do big things.

Today, Cass has a built a strong team united by the belief that businesses have the power to contribute to a better world.

As featured on

Why you should work with us, in 60 seconds

Cute illustration of a smiling otter with a cinnamon-colored tail and a pink belly, sitting in a playful pose.

FAQs on our Fractional Marketing Services

  • Save money. The average monthly cost of hiring a full-time VP of Marketing is at least S$12,000, excluding benefits, and they may also not be utilised at 100% capacity. S$12,000 is 3X that of what you would pay if you engage a VP of Marketing on a fractional basis. The savings are way more significant if you engage our marketing team on a fractional basis, compared to hiring a full-time marketing team in-house.

    Move fast. Comparing the time required to hire and train a suitable VP of Marketing or marketing team, which can take up to a year, we can get things started 20 times faster than in-house hiring.

    Stay nimble. With the monthly plan, you can pause and resume our services as often as you need to ensure you’re only paying for marketers when you have work available for them.

    To understand what fractional marketing is and how it can benefit you, you can read this article.

  • We work on a credits-based model for each of the fractional marketing services, whether it’s "Hire a VP Marketing” or "Hire a marketing team”. There is a fixed credits system we have for each fractional service, and credits would be deducted based on output.

  • For fractional marketing services, we work on a credit system where you will know the number of credits you get, and how much credits would be deducted per deliverable during the engagement period. This would be made transparent to you during the quotation stage.

  • On average, for strategy work, we will get back in 5-10 working days. For execution work, requests are completed in 3-5 working days or less. However, more complex requests can take longer.

  • For all planning and strategy work, you’re working directly with Cassandra, the founder of OtterHalf, with the support of at least one account executive, depending on the scope of the engagement.

    Execution work will be developed by OtterHalf’s team members as well as our network of freelancers, typically for project-based engagements.

  • Credits not used for that month can be carried forward for one month.

  • We take pride in the high quality of our work. No refunds will be issued once work has commenced. However, we value your satisfaction, and if you have concerns about the service, please let us know, and we will work with you to address them.

Still have questions?
We’ll help you answer them!

Chat with us and we’ll help you understand how we can partner to deliver value. We’ll also introduce you to OtterHalf, our book of work and our pricing model.

Prefer to text? Reach out to us via WhatsApp.

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