Introducing…
Ottie’s Fishy Business
Singapore's first homegrown marketing-themed card game
Help Ottie the otter grow her little fish stand into a splashing success. Perfect for curious kids, parents, and even grown-ups to learn about clever marketing.
Meet Ottie, the outstanding otter
Ottie the otter was sneaky and quick,
Stealing koi with slippery tricks.
But now she’s started selling fish,
Hoping for sales, that’s her wish!
Help her shine and spread the word,
So Ottie’s honest dream is heard!
Your mission?
Help Ottie’s little fish stand become famous!
How to play
Play marketing cards to attract new customers to Ottie’s fish stand.
4x Mission Cards are placed on the table. Each one represents a dazzling marketing strategy to bring in new customers.
Every player draws 6x from a pile of Action and Wild Cards.
Match your Action Cards with the icons on any of the Mission Cards, and play them before anyone else does.
Use Wild Cards to surprise friends and change the dynamics of the game.
The player who brings Ottie the most customers wins.
A few reasons to play (again and again)
Easy to learn, hard to put down.
Great for kids and playful grown-ups.
Perfect for 7 & up
Family-friendly fun
Portable & screen-free
Teaches real marketing
Bring it anywhere. No batteries needed.
Learn marketing terms the fun way.
Why did we create this game?
It started with a question from two curious kids.
Cass, the founder of OtterHalf, was getting really tired of telling her two daughters what she does at her “Otter Business.”
After one too many confused faces staring back at her, she knew she needed a better way.
Cass wished she’d learned marketing earlier, too.
In fact, she didn’t even know what marketing was until she entered university.
Maybe if she’d known sooner, that sticker business she started in primary school and the flea market booth she ran in junior college would’ve sold a whole lot more.
She wondered: Why don’t we teach marketing earlier? Why wait till adulthood to learn something so useful?
Whether it’s running a business, selling handmade creations, or even landing your dream job, good marketing makes all the difference.
So she made a game with Ottie the otter as the star.
Cass searched everywhere for a fun, compact game that could teach marketing. When she couldn’t find one, she decided to create it herself, knowing her daughters’ love for UNO, matching games, and most importantly… otters! 🦦
With that, Ottie’s Fishy Business was born: a playful way to explore marketing concepts through storytelling, and thinking like a little (or not so little) marketer.
Ottie is making waves in the news
FAQs
Ottie’s taking a bubble tea break... but she’s ready for your questions.
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Ages 7-16 recommended, or adults young at heart. Families love it!
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Yes, we’ve even tested it on Cass’ kids, who loved the game instantly. It’s designed for ages 7+ with simple icons and instructions.
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Nope. The game sneaks in basic marketing concepts while you play - so you’ll learn as you go.
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Not at all. Adults enjoy it too! Especially the competitive ones…
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The game is designed for 2-5 players.
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Most games take around 15-30 minutes. It all boils down to your luck and strategy.
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55 cards, 1 instruction manual, 1 card box.
Oh, don’t forget Ottie’s hopes and dreams. -
Yes - it’s small, portable, and perfect for travel or play dates.
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It’s designed in Singapore by OtterHalf, and produced in partnership with quality game card suppliers overseas.
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We hope so! Ottie loves new ideas. But our priority right now is gathering feedback to ensure people ages 7 and up are understanding marketing a little bit better through play.
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Sometimes the tide just doesn’t flow your way. No worries, Ottie’s got a simple returns and refunds process to keep things smooth sailing.
Read about it here.
True stories from players who couldn’t stop at one round
“My kids love counting the customers they brought to Ottie. And I love having a reason to reward the best little marketer of the day!”
“I find Ottie’s Fishy Business to be an engaging and innovative educational card game. The concept of teaching marketing principles through play is brilliant!”
“The dreaded words before bedtime now: ‘One more round of Ottie, mama?’”
“I foresee myself using this as an icebreaker game to help students understand marketing fundamentals while sparking classroom engagement.”
“Ottie’s Fishy Business introduces marketing in a fun, accessible way. If I’d played this back in junior college, I might have understood marketing better and made smarter uni module choices too.”
Ottie out in the wild
Caught in action! Ottie’s been busy bringing marketing fun to classrooms, pop-ups, and bazaars all over the island.
Follow Ottie’s journey
Ottie just made a wish… and it involves more customers.
Get behind-the-scenes content, gameplay tips, and otterly fun updates on socials:
And don’t forget to tag us with #OttiesFishyBusiness when you play!
Join us in making learning about marketing accessible to people of all ages
From conducting student workshops, to using the card game as an educational tool in marketing lessons, and appearing at kidpreneur bazaar pop-ups, we team up with businesses to bring Ottie’s Fishy Business into the real world.
Whether you’re an educator, a content creator, or a brand that supports learning, we’d love to work with you to bring marketing magic to your audience.
Meet Ottie the otter, a former koi thief turned honest fish-seller! Help Ottie attract customers to her fish stand using real-world marketing tactics simplified for kids or adults young at heart.
Designed for children aged 7 and older, Ottie’s Fishy Business is one of Singapore’s first card games that teaches real marketing concepts through play. It introduces concepts like word of mouth, advertisements, A/B testing, and more through fast-paced, icon-matching gameplay.
For a limited time only, get a free pair of Ottie-branded kids socks with every set ordered. While stocks last.
Note: For bulk purchase and other enquiries, email Ottie directly at ottie@otterhalf.co. 🦦