3 tested and proven email samples your brand can use to work with influencers
Photo credited to Stephen Phillips on Unsplash
If email is the preferred way of reaching your favourite influencers, the first step is to shortlist influencers who are genuinely interested in your items and your industry. That being said, there's no assurance they'll wish to collaborate with your company. So, we would recommend increasing your chances with a well-drafted email and by ensuring that you adhere to the following guidelines for your influencer marketing campaign. Here are some sample emails to get you started.
How should a collaboration email be written?
Writing a collaboration email requires a thoughtful and professional approach. Follow this general guide:
1. Start with a Personalised Greeting:
Begin your email with a polite and personalised greeting. Use the recipient's name and make it warm and friendly. For example: "Hi [Recipient's Name],"
2. Introduction and purpose:
Briefly introduce yourself and your role and brand. Provide context for why you are reaching out. Be clear about the purpose of the collaboration. For example: "I am [Your Name], [Your Position] at [Your Company], and I am reaching out to explore a potential collaboration between our brands."
3. Compliment or Acknowledge:
If applicable, express admiration or acknowledgement for the recipient's work, achievements, or contributions. Make it genuine and specific. For example: "I have been following your work on [specific platform], and I am impressed by [mention something specific you appreciate about their work]."
4. Provide Context:
Briefly explain the context or background of the collaboration. If there's a specific campaign, project, or idea you have in mind, share the details. For example: "We are planning a [describe the campaign or project], and we believe that your unique perspective and expertise would be a fantastic fit."
5. Highlight Benefits:
Clearly articulate the benefits of the collaboration for both parties. Explain what the recipient stands to gain from the partnership. For example: "This collaboration presents an excellent opportunity for mutual promotion, exposure to a wider audience, and [any other specific benefits]."
6. Propose Collaboration Details:
Outline the specifics of the collaboration. This may include the type of content required, deliverables, timelines, and any compensation details. If it's an influencer collaboration, specify whether it's a gifted product, a paid partnership, or a revenue-sharing arrangement.
7. Express Enthusiasm:
Convey your genuine enthusiasm and interest in working together. Be positive and show appreciation for the recipient's potential contribution. For example: "We are excited about the prospect of collaborating with you and believe that your involvement will bring a unique and valuable element to this project."
8. Call to Action:
Clearly state the next steps or actions you'd like the recipient to take. This could involve scheduling a call, providing feedback, confirming interest, or discussing collaboration details further. For example: "Could we schedule a brief call to discuss this collaboration in more detail? Your insights and ideas are invaluable to us."
9. Closing and Contact Information:
End the email with a professional closing. Include your contact information for accessible communication. For example: "Thank you for considering this collaboration opportunity. I look forward to hearing from you soon. Best regards, [Your Full Name] [Your Position] [Your Contact Information]."
10. Follow Up:
If you are still waiting for a response after a reasonable time, consider sending a follow-up email to express continued interest and inquire about the recipient's availability for a discussion.
Remember to tailor the language and tone to match your brand's style and the nature of the collaboration. Keep the email concise, focused, and respectful of the recipient's time.
3 email samples to use to reach out to your preferred influencers:
Influencer features by AnythingJamie that OtterHalf got for our client, Everiday Foods.
1. Influencer Brand Collaboration Email Sample: Service or Product Gifting
Subject: Exciting Collaboration Opportunity: Product Gifting with [Your Brand]
Hi [Influencer's Name],
My name is [Your Name], and I represent [Your Brand], a [brief description of your brand and products]. Your engaging content around [Niche] on [specific platform] has caught our attention, and we are impressed by your authentic connection with your audience.
We are thrilled to extend an opportunity for a product gifting collaboration. Your unique style would beautifully complement our [highlight one of your products]. We'd love to send you our product as a token of appreciation and an opportunity to showcase it to your audience.
If this collaboration interests you, please let us know your preferred product from our range, and we'll arrange for a hassle-free delivery. We look forward to having you experience and share our [product] with your followers.
Best regards,
[Your Full Name]
[Your Position]
[Your Contact Information]
2. Influencer Brand Collaboration Email: Paid Campaign
Subject: Exciting Paid Collaboration Opportunity with [Your Brand]
Hi [Influencer's Name],
I'm [Your Name] from [Your Brand], and we've been avid followers of your captivating content on [specific platform]. Your influence and engaging approach have genuinely stood out.
We are reaching out to discuss a potential paid collaboration for our upcoming campaign promotion. [Brief description of the campaign and product]. We love your unique voice and style around [Niche], and believe you and [Brand Name] share the same values around [Brand Value]
For your participation, we are pleased to offer compensation of [details about the compensation, whether it's a fixed fee, rate, or other arrangements]. We believe this partnership will be mutually beneficial, and we're eager to discuss the campaign details further.
Let's schedule a convenient time for a call or meeting to discuss the campaign in more detail. We're excited about the prospect of working together to create impactful content.
Best regards,
[Your Full Name]
[Your Position]
[Your Contact Information]
3. Influencer Brand Collaboration Email: Revenue-Sharing Campaign
Subject: Unique Collaboration Opportunity: Revenue-Sharing Campaign with [Your Brand]
Hi [Influencer's Name],
My name is [Your Name], and I represent [Your Brand], a [brief description of your brand and products]. We've been following your inspiring content on [specific platform], and we are impressed by the authenticity you bring to your audience.
We are excited to present a unique collaboration opportunity – a revenue-sharing campaign. Our upcoming campaign for [highlight the product or service] is designed to benefit both parties mutually. We value your influence around [Niche] and believe that your participation can significantly contribute to the success of this campaign.
In this revenue-sharing model, you will earn a percentage of the sales generated through your unique referral link or code. We see this as a fantastic way to recognise and reward your efforts in promoting our brand.
If you are interested in exploring this revenue-sharing collaboration further, we would love to set up a call to discuss the campaign details and answer any questions you may have.
I am looking forward to the possibility of embarking on this exciting revenue-sharing journey together.
Best regards,
[Your Full Name]
[Your Position]
[Your Contact Information]
Influencer features by Charlotte Wang and Alison Tan that OtterHalf got for our client, Into the Woods
Keep in mind that customisation is essential when utilising an influencer brand collaboration email sample. In addition to adding your brand name and product description to the gaps, make sure the email's general tone is consistent with your brand.
Provide particulars about the influencer's work that you find appealing, as well as thorough justifications for why they would be a fantastic fit for your brand. If this is your first time working with them, this is crucial. It would be best if you persuaded them that working with you would benefit them and that their audience will be genuinely interested in your items
Keen to know more about how you can leverage influencers to drive education around your brand? The OtterHalf team has supported Clients like Everiday Foods, Into the Woods, and Flavours of Tomorrow 2024 to secure influencers that are in line with the brand values and as a result, drove grow for the brands via influencer marketing. Here is what one of our clients, Everiday Foods, said about the KOL engagement with us:
“Very pleased to have had an opportunity to work with the Otterhalf team for a KOL campaign. They were methodical, timely and had the relevant insights and know-how to make it work. Also appreciated their straightforward communication, which made communication a breeze.”
