Oddle Eats: Conceptualising an eye-catching OOH campaign
The problem
Oddle Eats secured a valuable partnership with SMRT, but needed a kickass campaign idea and execution that could stand out in high-traffic transit environments along selected North-South and Circle Line stations. Their goal? Drive diners to nearby restaurant deals, and boost dine-ins and takeaways via the Oddle Eats app.
What we did
OtterHalf conceptualised and executed the entire MRT Station Takeover Campaign from scratch — transforming the goal into a cohesive out-of-home and digital media experience across multiple MRT touchpoints, including:
Digital screens (iPlasma, iView, Staris) with eye-catching visuals and clear calls-to-action.
MRT window stickers, platform door stickers, and lift stickers placed strategically to capture commuter attention.
Tailored designs for each format, ensuring brand consistency and message clarity across channels.
The impact
The campaign generated 300+ dining deal claims on the Oddle Eats app every day for 90 days — over 27,000 claims in total — proving that with the right concept and execution, out-of-home media can still be a high-performing driver of conversions. The campaign was even promoted on Marketing Interactive here.
