We help you grow via online marketing and strategic partnerships.

A marketing consultancy agency specialising in the growth of B2C and DTC tech companies and events, offering creative and digital marketing services.

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Our speciality

We believe that finding great agency-client fit is vital to success. While we're a versatile team, our work best suits:

B2C and D2C businesses
Food, travel, fashion, education and e-commerce industries
Startups that have decent product-market fit
Up to series B with >$1M+ monthly recurring revenue

The team behind it all

With a combined 20+ years of hands-on tech industry experience in marketing, partnerships and design, our team has a proven track record of delivering value for businesses like Tripadvisor, foodpanda, Chope, Atome, Style Theory, and Moom Health.

Our expertise extends across tech industries, including travel tech, food tech, fintech, fashion tech, and e-commerce. Together, we’ve executed over 100 successful campaigns and partnerships yielding strong returns on investment.

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Our clients

Are you a non-profit?

As part of our commitment to giving back to the community, we are allocating 10% of our time to supporting newly established NGOs that need marketing assistance, completely free of charge.

All we need is for you to commit some of your time to work alongside us and ensure the success of the project.

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What others are saying about us

“In the short 3 months engagement, OtterHalf has come up with a Partner Programme Playbook for us to emulate for the future. We have received strong interest from 3 potential mall partners to participate in Repurposed by REFASH on a barter-trade basis. And from these partners, the monetary cost-savings we are potentially getting is S$37,290, not including the marketing exposure value that the partners would be directing to this partnership.”

- Aloysius Sng, Founder of REFASH
"They were methodical, timely and had the relevant insights and know-how to make it work. Major props to the team for also not just working on our project, but also thinking of our business needs as a whole"

- Yi Ning Lim, Head of Growth at Nuguru
"Their efforts have been pivotal to the event success - well crafted strategies and timely execution. The strategic thinking and creativity they infused into our campaigns were truly impressive. A heartfelt thank you for your excellent services – you've proven to be an invaluable partner!"

- Bernard Teo, Business Director at MMLABs, co-organiser of Flavours of Tomorrow Festival

As featured on

Case study: REFASH

How OtterHalf helped REFASH, Singapore’s largest thrift store, achieve a 3X ROI from a Partnership Programme, saving them more than S$37,000 in three months.