Top 5 Fractional Marketing Agencies Helping Brands Scale in 2025
Introduction
In today’s uncertain global economy, businesses are expected to cut costs and deliver consistent results while adapting to changing priorities. To address this challenge, many are turning to fractional marketing agencies —an affordable alternative to costly in-house teams or traditional agencies. Fractional marketing agencies offer companies access to senior-level talent on a part-time basis, for a fraction of the cost. From long-term marketing strategy to day-to-day campaigns across digital channels, fractional marketing agencies provide end-to-end solutions that are cost-effective and flexible enough to complement a client’s growth stage.
As the fractional model gains traction worldwide, more agencies are stepping into the spotlight. Leading the way is OtterHalf, Singapore’s first fractional marketing agency. As pioneers of the local fractional agency movement, OtterHalf provides both senior-level marketing strategy and execution for local start-ups and businesses. In this article, we explore the top six marketing agencies to watch in 2025, examining how each is shaping the future of marketing and helping their clients scale smarter.
Why Fractional Marketing Makes Sense in 2025 (Key Trends)
The benefits of a fractional marketing model go beyond cost-efficiency. Today, it’s widely acknowledged as a smarter, more agile way to build your brand’s competitive advantage. Instead of opting for a traditional in-house marketing team, working with a fractional marketing agency offers the much-needed flexibility to invest or claw back marketing investments when priorities change. Here are the key trends shaping this shift in 2025:
Cost-effective Scaling
Hiring a full-time CMO or building a full in-house team can be incredibly challenging and expensive for startups and SMEs. With fractional marketing agencies, companies can easily scale marketing resources up or down based on business cycles, while engaging top talent as frequently as possible. This allows businesses to avoid unnecessary costs, maintain cash flow liquidity, and ensure cost-efficiency in the long-term.
Flexibility & Speed
With a fractional marketing agency, brands can work with dedicated specialists for as many projects as needed. For example, a big launch campaign will automatically include a strategist, a graphic designer, a video editor, a social media manager, and more — working concurrently on projects within that period. Unlike static teams, fractional setups enable for streamlined planning and execution across these projects, helping businesses stay ahead of shifting consumer demands.
Expert Access
Fractional marketing teams give companies access to experts across strategy, branding, digital marketing, and design — on demand. Instead of hiring each specialist as a full-time employee, businesses can tap into an existing team of professionals through a fractional agency, getting the skills they need without the overheads of building an in-house team.
Hybrid Tech-Driven Approach
The most effective marketing strategies come from blending technology with human insight. Fractional marketing agencies are at the forefront of this shift, using data-driven tools for trends analysis, audience targeting, and real-time campaign optimization, while layering in the creativity and strategic thinking of experienced marketers. This hybrid approach ensures decisions are guided by context, brand vision and the company’s long-term goals leading to faster execution periods.
Top 5 Fractional Marketing Agencies to Watch in 2025
OtterHalf
OtterHalf is Singapore’s first fractional marketing agency. Founded in 2023, OtterHalf is best known for providing companies with access to senior talent and marketing specialists for a fraction of the full-time cost. Over the years, OtterHalf has worked with growing start-ups, scale-ups and even larger corporations undergoing leadership transitions. Clients can work with a fractional CMO, or hire a team of specialists on project basis — with available experts ranging from marketing strategists, designers, SEO specialists, content writers, and more. We primarily specialise in marketing strategy, partnerships, and affiliate marketing, but focus on establishing a strong direction that can attain sustainable growth.
Notable clients include Suntec, SMU, Oddle, Airalo, Circles.Life, Fortytwo, and more. Explore OtterHalf’s work here.
Avante Strategies
Avante Strategies specialises in growing brands through their full-suite of marketing services spanning branding, communications, digital & e-commerce marketing, content creation, website design and more. They provide fractional CMO services. Their clients include small to enterprise‑level businesses across industries from F&B, consumer goods, and retail to finance, government, and logistics, with notable names like HappyFresh, Singapore Tourism Board, and Scoot Airlines.
Fractional
Fractional is a boutique marketing consultancy founded by three seasoned startup marketers with experience across day-zero ventures, high-growth unicorns, and global corporate brands. Operating as a curated collective of veteran fractional CMOs, they provide part-time strategic marketing leadership tailored to client needs. Their expertise spans marketing strategy, go-to-market planning, product marketing, branding, growth marketing, and communications
LUMOS
LUMOS is a fractional marketing practice providing marketing leadership for growing brands. They work alongside founders, and marketing leads to grow businesses sustainable focusing on creative campaigns, and efficient execution. They provide marketing, brand, and content strategy alongside team development, visual design, and production services.
CmoCre8
CmoCre8 is an innovative marketing agency offering fractional CMO leadership, marketing consulting, and recruitment consultancy services. Working in the B2B space, they bring their expertise to educational, consultancy, private equity, and law sectors. They adopt a strategic‑plus‑execution approach, using their proprietary ‘IDEA’ framework—Insights, Develop, Execute, Accelerate—to deliver practical, incremental digital marketing solutions.
How We Chose These Agencies (Selection Criteria)
Our selection focused on agencies that deliver real, measurable impact. We prioritised agencies with proven brand growth outcomes—whether through increased revenue, customer acquisition, or stronger market presence. We also considered agencies offering flexible pricing models, ensuring that companies can engage their expertise without incurring full-time expenses.
Client longevity and satisfaction provided additional confidence, highlighting firms trusted by partners across industries. Finally, we emphasised agencies with strong relevance to Singapore and the Asia-Pacific region, ensuring their expertise aligns with local market dynamics while remaining globally competitive.
Why OtterHalf Is Your Fractional Agency of Choice
As Singapore’s first fractional marketing agency, OtterHalf pioneered a smarter way for businesses to access senior-level marketing leadership without the overheads of full-time hires. What sets us apart is our integrated marketing team, deep understanding of local markets, and playful yet results-driven approach to brand-building.
Our team brings together diverse specialists across design, content, influencer marketing, and multimedia, guided by an experienced fractional CMO who ensures strategy and execution are always aligned. By working as an embedded partner, we deliver cohesive marketing outputs that help clients achieve their growth objectives with flexibility and efficiency.
Founded and headquartered in Singapore, OtterHalf is made of a diverse team across APAC that understands the unique dynamics of Southeast Asian markets, with a strong drive for keeping strategies globally competitive. Even our name, OtterHalf, a playful twist on “Other Half,” reflects our role as a true partner to our clients. Our mascot, Ottie the Otter, embodies the spirit of curiosity, adaptability, and creativity that guides our work and captures audience attention.
OtterHalf has supported both early-stage ventures and established companies in achieving sustainable growth. We helped Hayley by Forty Two grow their revenue by 3.7x, and empowered REFASH to secure key partnerships resulting in cost savings of over S$40,000. These results demonstrate how we combine strategic clarity with creative execution to drive meaningful impact.
How to Choose the Right Fractional Marketing Agency
Selecting the right partner can make all the difference in accelerating your brand’s growth. It’s important to consider the right agencies to ensure you are working with the right fractional marketing team for your business. Here are a few steps to help you decide:
Define your needs and marketing maturity
Clarify whether you require strategic leadership, campaign execution, or both. Startups may need a full on-demand marketing team, while more mature businesses might only need targeted expertise.Determine budget flexibility
One of the benefits of a fractional model is cost efficiency. Assess how much flexibility you need in pricing and whether the agency offers scalable engagement models that adapt as your business grows.Look for multi-channel expertise
The best agencies go beyond single-channel solutions. Choose a fractional marketing agency with specialists across strategy, branding, digital, and growth marketing to avoid silos and ensure integrated execution.Demand case study results
Proven outcomes matter. Ask for case studies that highlight metrics such as revenue growth, customer acquisition, or cost savings to validate the agency’s impact.Evaluate cultural fit and communication style
Fractional teams often work closely with in-house staff. Ensure the agency’s culture, values, and working style align with yours for smoother collaboration and long-term success.
By following this checklist, you can confidently choose a fractional marketing agency that delivers both strategic insight and practical execution tailored to your goals.
Conclusion
As businesses navigate more global uncertainty than ever, the fractional marketing model has become a powerful way to unlock growth by giving companies access to senior-level expertise, multi-channel execution, and flexible engagement without the overhead of full-time hires. Whether you’re an early-stage startup or a scaling enterprise, the right fractional partner can support your scale while keeping costs efficient.
If you’re seeking a fractional marketing agency in Singapore with proven results and a deep understanding of Southeast Asia, OtterHalf is ready to be your other half. Book a free discovery session to explore how our integrated team can plug seamlessly into your business.