Welcome to my Otter Space!
This is my favourite spot for gathering clever ideas from the team! Here, you can dive in for the team’s takes on everything from fractional marketing and building funnels, to crafting content calendars and picking the best digital tools.
Whether you’re curious about boutique agencies or dreaming of going freelance, this space is packed with insights to help you or your business make a splash.
Ready, set, blast off! 🚀
New age social media apps to consider for your brand in 2023
Whether it’s TikTok. Threads, Xiaohongshu or the Bluesky app, here is our take on the 6 latest noteworthy social media platforms that should be on your radar. Plus, the steps to take on choosing the right social media platform for your business.
How to unlock the secret to EDM marketing success with A/B testing (+ 8 A/B test ideas you can try)
EDM, short for Electronic Direct Mail, is a powerful strategy businesses use to establish direct communication with their customers. Its purpose? Drive sales and highlight products while learning about their audience.
A glimpse into #LifeatOtterHalf: We ask the team what they do, exactly
What does OtterHalf actually do? It’s a common question we get. At OtterHalf, our team of 7 (and growing!) work together to produce innovative marketing solutions for our clients. We sit down with the team to find out exactly what their roles entail — plus, allow them to clarify misconceptions about the industry.
What is strategic marketing and how it can transform your tech business
Discover the power of strategic marketing services and unlock maximum results with limited resources. Learn what strategic marketing is, explore its benefits, and leverage its strategies to optimise your marketing efforts efficiently.
Behind the scenes: Crafting the Tour de France Singapore Criterium 2023 key visual
The Tour de France, renowned as the world’s toughest and greatest cycling race, has been captivating audiences since its inception in 1903. In this article, we will take you through our 8-step process behind the creation of the Tour de France Singapore Criterium 2023 key visual.
5 useful tips to master your TikTok marketing strategy
Master the art of TikTok marketing strategy and achieve success on the platform with these essential tips. Learn how to create impactful campaigns and unlock your brand's full potential on TikTok. Start your journey now!
Q&A with the Founding Team
Get a glimpse into life at OtterHalf as our contributing writer sat down with the founding team and asked them some questions about working at the newly established digital marketing agency.