Fractional marketing support for Circles.Life
What they needed help with
Circles.Life wanted to expand its reach through strategic partnerships that could drive sign-ups for its mobile e-sim plans. They needed a nimble, experienced team to identify, secure, and activate partnerships without the overhead of building an in-house function.
What we did
OtterHalf plugged in as Circles.Life’s fractional partnerships team, taking ownership of the entire process:
Partnership sourcing: Identified and approached potential partners aligned with Circles.Life’s target audience.
Negotiation & deal closure: Secured mutually beneficial terms and structured partnership agreements.
Activation support: Coordinated with partners to roll out campaigns and track results.
The impact
Met target and secured 3 new partnerships in 2 months.
Drove 15 subscribed plans (and counting) through partnership activations.
“Throughout our engagement, your team has consistently met our expectations. The strategic approach you’ve brought to the table in crafting partnership programs that drive both brand visibility and customer engagement has been valuable. We were particularly pleased with the tailored partnership standard operating procedures OtterHalf created for us, helping us build meaningful relationships with potential partners across various sectors.”
