Hatch Academy: Turning a new brand into a student’s top choice
The problem
Nobody knew about Hatch Academy — and this needed to change. As a brand new social enterprise marketing agency that trains mid-career switchers in digital marketing, they were all set to launch Singapore’s first outcome-based marketing course. To succeed and generate momentum for the brand, Hatch Academy needed a quick and effective way to generate awareness, leads, and enrolments for the inaugural run.
What we did
OtterHalf handled both the creative concepting and execution of the launch campaign:
Campaign concept & creative execution: Developed a launch theme to highlight the unique “pay after you get hired” proposition.
Digital ads creative: Designed attention-grabbing visuals and copy for performance marketing campaigns. This includes an explainer video on the new programme.
Public relations: Secured media coverage to drive credibility and amplify reach.
The impact
Generated 70+ leads in the first two weeks of the campaign, creating strong early momentum for enrolments in the programme’s first intake.
