Into the Woods: Crafting a timeless, iconic brand identity
The problem
Into the Woods was an exciting new boutique eco-glamping experience on Lazarus Island — but nobody knew about it. Starting from zero, the founders needed to build a distinct brand presence that could drive interest for their launch. The primary goal was awareness-building first, followed by bookings. This meant establishing a brand look and voice, designing marketing assets, and executing a launch campaign to attract early guests.
What we did
Working closely with the founders, OtterHalf developed and launched Into the Woods’ brand identity and go-to-market presence from scratch:
Brand identity development: Created a complete brand book including logo, colour palette, typography, and visual direction.
Website copywriting: Crafted compelling, brand-aligned copy for the official site to convey the experience and eco-conscious ethos.
Digital marketing content creation: Produced launch-ready content for social media and email marketing.
Influencer marketing: Developed a media kit and coordinated with influencers to extend reach and showcase the glamping experience.
The impact
The launch generated 300+ organic pre-launch registrations, building strong awareness and a pool of interested guests ahead of opening.
